Two Broke Chicks founders Sal and Al have built one of Australia's biggest voices in personal finance, helping women spend smarter and save better through their weekly podcast and their viral sales cheat sheet. They came to us needing a home for the cheat sheet online, with the Black Friday cut off only hours away. We designed and built their site inside 24 hours, shaping it around the sheet so hundreds of deals could sit in one clean, scannable place their audience could move through at speed. Just as importantly, we built it so the two of them could manage it themselves, updating and republishing the sheet each sale period without needing to come back to us. What launched was a site that matched the warmth and pace of the brand their community already knew, ready for the biggest shopping weekend of the year.